Designer Studio
Blending the Traditional Chinese Culture with the products
Letting the world learn about the deeper meanings of Chinese Poetries
Branding Design
The Background
DesignerStudio is currently dedicated to designing unique and excellent feeling switches and other custom keyboard peripherals. Formerly worked in antique industry, they tried to blend the traditional and elegant Chinese culture and elements into our design is our goal. And they hope to bring more interesting and insightful custom keyboard products in the near future.
The Brand
Conveying the profound essence of traditional Chinese philosophy to the world through color and typography.
The Website
Designing product website to deliver the message with clarity with depth.
The Approach
Social Media Exposure
Since 2021, I have started writing posts on Geekhack and Reddit about the products. The goal is to translate the esoteric Chinese traditional culture into the modest words in English.
Responsive Branding
I started to modify the branding and color schemes for each product introduction. Distinguishing each inspiration from our whole design concept. I designed different website UI according each product.
Building Product Lines
As our reputation grows, we start to build different product series. Each series has its common characteristics. It helps the company’s brand from gaining more attention while remaining our identity.
