KeyCrew – Mobile App Design

A mobile app that consisted of shopping, blogging, and chatting together, creating a warm community for niche hobbies. (customized keyboard e.g.)

• User Experience Research:
  Studied user behavior and analyzed user feedback to extract key insights.
• User Experience Design:
  Created user personas and storyboards to define target users and guide product direction.
• User Interface Design:
  Conducted multiple iterations of product prototypes and refined the design through several rounds of user testing.

• Conducted user research to understand user needs

• Analyzed competing products on the market to identify user pain points

• Designed a mobile application prototype supporting online shopping, blogging/forums, and real-time chat

To begin the project, I performed a competitive analysis and user research focused on existing web services in the market.

Novelkeys

• Survey:
  An online questionnaire was designed to accurately collect user data, assess users’ psychological states, and tailor the experience to individual needs.
• Interviews:
  Conducted in-depth interviews to gain a deeper understanding of users’ experiences and uncover diverse user needs.

• Users dislike seeing scam or spam messages in private and group chats

• Chat applications do not need overly complex features

• Users enjoy reading and writing blog content

• More users prefer reading creative and original content

Wireframe

Mockup